Creating an Authentic Brand & Message
Often clients need help clearly stating their true talent and value. Our goal is to collect objective information and shape the appropriate message so people will pay attention, understand, and remember you.
Just as companies "package" their products to get you to buy, you must "package" yourself to get employers or other parties interested in you. Start from square one…who are you and how do others perceive you. Sounds easy, but when you put it on paper you often need a "fact checker."
We strive to be that objective voice and ear to help you create an authentic brand and image. We can help you tell your story and put it in the appropriate format for your goals by crafting your brand statement…concise, clear, and authentic.
We use an assortment of instruments appropriate to your objectives whether it is career focused, personal interest, or lifestyle focused.
Assessments are not designed to measure one’s intelligence, judge one’s values or education, but rather to create an awareness to accurately communicate traits, preferences, and behavior style.
It is difficult to get to where you want to go if you have not confirmed that you have the requisite capabilities or passions for your target goals. The value of assessments is they help you gain confirmation, clarity, and confidence. Again, these assessments are just indicators of consistent trends for strengths, natural talent, and preferences.
Our arsenal of assessment tools helps clients sharpen their awareness of how they are perceived and creatively strategize their optimum work environment or lifestyle change. The result is clearer personal insights and more satisfying, realistic expectations.
Most of us operate under perceptions formed early in our life or imposed on us by teachers, mentors, bosses, or family members. We often fail to update and share personal information of our talents, strengths, preferences, gifts, or values.
Using industry accepted, scientific, assessment instruments have been standard methodologies for many career counseling and coaching professionals for years. Couple assessment results with observable human behavior, test result trends, demonstrated proficiencies, and we could come up with likely valid conclusions.
With the competition for scarce job openings, you need something that will set you apart. We spend time upfront helping you develop your unique value proposition…what do you bring that is needed, productive, and valuable. You will be amazed at how gaining clarity around these simple, but critical questions will increase your confidence, sharpens your focus, and heightens tremendously the likelihood of success.
What a tremendous help you have been helping me shape an accurate view of my abilities and attributes. The personal branding assessments and exercises were right on point. This was a great experience and helped me set realistic career goals. –S. Bunch
You cannot be all things to all people, companies, or opportunities. The key to success is to keenly focus on a target goal.
Change is how we grow…but change can throw you off-center unless you prepare. It is comforting to have a plan and destination.
Armed with information you can choose among viable options for your work industry, environment, lifestyle, or hobby. Imagine being able to link your strengths to known missing proficiencies of a company where you are pursuing an interview.
Do you think you would have an advantage over other candidates if you can succinctly communicate your vision of how you can contribute to transforming an organization to gain even higher performance output? Or perhaps the newfound knowledge will allow you to rationally explain why you are changing your lifestyle to pursue a long-deferred passion.
Change is the law of life. And those who look only to the past or present are certain to miss the future. – John F. Kennedy
Change sets the stage for success – therefore, when you begin to change for the better by putting in time and effort toward something you desire you’re on your way to success. Planning a career path change requires research, planning, and an honest assessment of your transferable skills for your new destination.